Privacy notice for consumer-customers of Orthex Sweden AB

This privacy notice concerns processing of personal data related to consumer-customers of Orthex Sweden AB. 

Controller contact information

Orthex Sweden AB

Box 6

SE-36221 Tingsryd, Sweden

Tel. +46 (0) 477 450 00

For what purposes do we collect your personal data?

We collect your personal data to resolve possible complaints, to identify the reseller of the product or to resolve any other contact request or question.

In addition, non-personal data can be used to compile statistics on, for example, the number and timing of complaints and product defects to improve production and product quality.

On what basis do we process your personal data?

We only process your personal data when the processing is based on

     a) your consent given to one or more specific purposes

     b) the performance of a contract to which you are a party or taking steps at your request prior to entering a contract

     c) our statutory obligation or

     d) our legitimate interest.

In these cases, we have a valid legal basis for processing your personal data.   

What kind of personal data do we process?

We process the following personal information of our consumer-customers:

  • first and last name
  • email address
  • postal address and/or place (if this is required to solve the matter, for example in the event of a complaint or in a search of a local retailer for a specific product)
  • phone number

If it is necessary, for example in the event of a complaint, to pay compensation, we may separately request an account number for a refund.

Where do we collect your personal data?

We collect personal data from the consumer-customers themselves when they contact us via our website either using the Contact us -form, the Where to buy -form or by sending us an e-mail.

If you contact us by e-mail, please do not provide anything other than your necessary contact information. We will ask for more information if needed. The mandatory fields are marked with * in the forms. 

To which parties do we disclose or transfer your data?

As a rule, we do not disclose your personal data further outside the Orthex Group and at Orthex Group, your personal data is processed only by personnel who are authorised to do so based on their role. If such intra-group transfers or disclosures of personal data take place, we will ensure the security and confidentiality of your personal data by using Intra-Group Data Transfer Agreements.

We use service providers to manage and operate our business. These service providers can only process your personal data based on our instructions and use it only for purposes defined by us. Such processing is always regulated by Data Processing Agreements to ensure that all our service providers keep your personal data safe and process it only in accordance with applicable legislation.

In some situations, we have to disclose your personal data to another controller, who will use this personal data for their own purposes. Personal data may need to be disclosed, for example, to authorities when Orthex has a legal obligation to do so.

Do we transfer your personal data outside the EU or EEA?

As a rule, we do not transfer your personal data outside the EU or EEA. In case your personal data is transferred outside the EU or EEA, appropriate technical and organisational measures, such as EU Model Clauses, are taken to secure your personal data. The recipients of such data will be required to protect confidentiality and security of the personal data and may not use it for the benefit of their own business.

How do we protect your personal data?

Orthex has taken appropriate technical and organisational measures to restrict access to the personal data it holds and to protect it against loss, accidental destruction, misuse, and unlawful alteration. Access to personal data is restricted on a need-to-know basis to individuals (Orthex’s employees and service providers) who need to access the data for the purposes it was collected for.

How long do we store your personal data?

By default, we store personal data only as long as is necessary for the purposes it was collected for. When personal data is no longer needed for that purpose, it was originally collected for, it will be deleted or anonymized, unless we have a legal obligation to retain the data for a longer period. This means that the retention periods we have defined for your personal data vary depending on the processing purpose, type of personal data, and local requirements.

Do we use your personal data for automated decision making?

We will not use your personal data for automated decision-making which would have legal or equivalent effects on you.

What are your rights as a data subject?

As a data subject you have certain rights which help you to control your own personal data and to affect the way it is being processed. If you wish to use your rights, please contact us by email at

Right to access 

You have the right to obtain confirmation as to whether your personal data is being processed by us and to know what personal data it is we process. If you wish, you may request a copy of such data.

Right to rectification

If your personal data is incorrect or incomplete, you have the right to request for rectification or completion of your personal data.

Right to be forgotten

You have the right to request that your personal data be erased. In such a case, we will delete your personal data unless we have a legal obligation or other overriding reason to retain your data.

Restriction of processing, right to object and data portability 

In certain situations, you have the right to request us to restrict the processing of your personal data, for example, if your personal data is inaccurate. Based on your own circumstances, you may also have the right to object the processing of your personal data. In this case we will assess whether there are any compelling statutory reasons requiring us to continue processing of your personal data. You may always object processing your personal data for direct marketing purposes. In some cases, you may also have the right to data portability.

Withdrawal of consent

If the processing of your personal data is based on your consent, you have the right to withdraw your consent at any time. 

Right to file a complaint to a supervisory authority

You have the right to file a complaint with a local supervisory authority if you find that our processing of your personal data violates your rights as a data subject.


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Date of this notice

28 November 2022

Can this privacy notice be changed?

We may update this privacy notice from time to time to reflect changes in our services, operations and/or applicable law. Any changes will be posted on this website.